There are many, many herbal supplements for dogs and cats on the market. There are gazillions of vitamin supplements available. Mineral and amino acid supplements are less common, but still plentiful. But a supplement that combines all of these? Not so many.

At The Herbal Pet our policy is to combine all of what your pet needs for its specific problem or situation.

For example, nervousness in a dog or cat can have several different causes. A deficiency in the amino acid, 5-HTP can be a cause. So can a shortage of Vitamin B1 (thiamine). Or magnesium. Or Inositol (another vitamin). Serenity Formula contains all of these.

Then, of course, the cause may not be nutritional, it may be exposure to scary stuff. Scary stuff, to a dog or cat, can be: a new pet, a move, shows, etc.  To help your pet deal with the scary stuff,  we include a blend of calming herbs including the well known Chamomile.

In this way, we hope to achieve two things:

1. Effectiveness – all possible causes of the problem are addressed. Making the supplement more likely to succeed than one that has only one or two ingredients.
2. Safety – because we are using several different substances that work together to solve a problem, we are able to use smaller amounts of these substances. Smaller doses mean fewer side effects. Good thing. 🙂

Another reason that we are different to other supplement manufacturers is that we only use human grade raw materials. There is such a thing as animal grade or feed grade. Yes, it is cheaper, but the quality is not as good. We have made the decision that, if it is not good enough for humans, then it is not good enough for our pets.

I (Beryl Shuttleworth) formulate each of these products individually, using the latest research and keeping them up to date. There is no marketing department, spotting the latest trends. There is no finance department, urging cost cuts. There is just me, with my head in the latest research papers.

Lastly, I believe in integrity in business. In every single sale, no matter the size.