About natural supplements · Jan 31, 2014
That “complete and balanced” label isn’t telling you everything
The nutrition guidelines behind pet food labelling haven’t been meaningfully updated since 2006, and what’s printed on the bag and what’s actually in your pet’s bowl can be two very different things.

Most commercial pet foods carry that “complete and balanced” promise on the label, but the rules behind that claim haven’t been updated since 2006, and real-world products don’t always live up to it. Some studies have found up to 14% of cat foods and 8% of dog foods falling short of minimum vitamin A levels. Cats are also quite different from dogs nutritionally: they can’t make their own vitamin A or taurine, so those have to come from their food. Targeted supplementation can genuinely help fill those gaps, but quality really does matter, most vitamin-mineral supplements tested didn’t meet minimum mineral recommendations at the doses manufacturers suggest, and some even carried real mercury contamination risks.
“Complete and balanced” on the label means your pet’s nutritional needs are fully met
It’s easy to trust that phrase, it’s right there on the bag, it sounds official, and there’s a regulatory body behind it. AAFCO approval feels like a proper guarantee. But there’s quite a bit that label isn’t telling you.
The nutrient guidelines behind that “complete and balanced” claim are built on data from the National Research Council, last updated in 2006. A lot of those requirements were worked out using purified, highly bioavailable ingredients, not the everyday commercial ingredients that actually end up in the food. That gap between the lab and the bowl on your kitchen floor matters, and it means ticking the regulatory box doesn’t always translate to true nutritional adequacy in practice [1].
The real-world data backs that up. When researchers looked at 89 commercial pet food brands, they found that 8% of dog foods and 14% of cat foods had vitamin A concentrations below the minimum recommended levels [2]. These were products sitting on shelves, presumably carrying compliant labels.
Reaching for supplements doesn’t straightforwardly fix things, either. Most vitamin-mineral supplements studied didn’t meet minimum recommendations for essential minerals, calcium, potassium, magnesium, sodium, phosphorus, selenium, and zinc, at the doses manufacturers actually suggest. Some even carried a risk of mercury poisoning [4, 21].
None of this means commercial food is without value. It just means the label is a starting point, not the whole story. For cats especially, the margin for error is smaller: they have genuine, non-negotiable dietary requirements for vitamin A and taurine that their bodies simply can’t make themselves [3, 19]. A shortfall there isn’t a theoretical worry, it has real consequences.
How the key ingredients in Everypet Formula work
Vitamins A, C, D, and E
Cats can’t convert beta-carotene into vitamin A, they need it already in its active form, straight from their food. That’s just how their metabolism works, and it’s one of the reasons cats have genuinely different nutritional needs to dogs.
One thing that surprises a lot of owners: both dogs and cats have very limited ability to make vitamin D from sunlight, so they depend almost entirely on their diet to get enough of it.
FOS (Fructooligosaccharides), prebiotic
Think of FOS as food for the good bacteria already living in your pet’s gut. These naturally fermentable compounds can shift the gut environment in some genuinely useful ways. In dogs, FOS has been shown to increase populations of beneficial bacteria, bifidobacteria and lactobacilli, while raising faecal butyrate and lactate concentrations and bringing down levels of protein-derived metabolites like indole and phenol. It also helps keep Clostridium perfringens counts lower.
In dogs with small intestinal bacterial overgrowth, dietary FOS given over 46-51 days significantly reduced the number of aerobic bacteria in the small intestine. In obese dogs, short-chain FOS improved insulin sensitivity and supported changes in how fat tissue handles both fatty acids and glucose, specifically, it upregulated uncoupling protein 2 and carnitine palmitoyl transferase 1 in adipose tissue. And when FOS is used consistently over a longer period, there’s also evidence of improved local gut immunity, seen as increased faecal IgA.
MSM (Methylsulfonylmethane)
MSM has a solid safety record and has been studied in both animal models and clinical trials. The areas where it shows the most promise are inflammation, joint and muscle discomfort, oxidative stress, and antioxidant capacity. The exact dose and how long to use it are still being refined, but it’s well tolerated and the safety profile is reassuring.
Spirulina (Arthrospira platensis)
Spirulina packs a lot in, it’s 60-70% protein by dry weight, contains all the essential amino acids dogs need, a good range of B vitamins, beta-carotene, and minerals, plus naturally occurring compounds with antioxidant and anti-inflammatory properties.
How to use a multi-ingredient daily supplement for dogs and cats: what the evidence actually supports
Who it’s for, and who should be cautious
A broad-spectrum supplement combining vitamins, prebiotics, probiotics, MSM, and spirulina is a good fit for healthy adult dogs and cats on commercial, home-cooked, or raw diets. There are a few things worth knowing before you start, and they come straight from the research rather than the label.
Prebiotics (FOS): give it time, short courses don’t tell the full story
One thing the research is pretty consistent on: how long you use a prebiotic matters just as much as whether you use one. Short courses tend to produce weaker results. It’s sustained, longer-term use that drives the meaningful changes in gut fermentation and immune markers like fecal IgA [17]. So if gut or immune support is what you’re after, think weeks rather than days, it’s worth the patience.
There’s also an interesting finding for dogs carrying a bit of extra weight: short-chain FOS improved insulin sensitivity and nudged the gene expression of fat tissue in ways linked to how the body handles fatty acids and glucose [16]. Worth keeping in mind if weight management is part of the picture.
Spirulina: well accepted, no nasty surprises at six weeks
A six-week palatability trial in dogs and cats found spirulina was well accepted by both species, with no significant side effects reported [8]. Reassuring if you’re quietly wondering whether your pet is actually going to eat it.
MSM: safe and well-tolerated, though the ideal dose is still being worked out
MSM holds GRAS (generally recognised as safe) status at up to 4 grams daily in humans, and it’s been looked at across a range of areas, inflammation, joint and muscle pain, oxidative stress, and antioxidant capacity [7]. That said, the optimal dose and how long to use it haven’t been firmly established yet, so it’s one to use with a bit of common sense rather than assuming more is always better.
What we’d recommend
Fills the nutritional gaps that commercial and home-cooked pet diets quietly leave behind.
See the product
Frequently asked questions
Is commercial pet food really ‘complete and balanced’, or is that just a label claim?
Honestly, those words on the label mean less than most people assume. The AAFCO guidelines behind them trace back to National Research Council data last updated in 2006, and the original studies used purified ingredients that absorb better than the real-world stuff in commercial foods. On top of that, a separate analysis found 8% of dog foods and 14% of cat foods fell below minimum vitamin A levels. So ‘compliant with the standard’ and ‘genuinely adequate for your pet’ really aren’t the same thing.
Can cats eat the same food as dogs?
No, and this matters more than most owners realise. Cats can’t make their own vitamin A, taurine, or arachidonic acid, so they depend entirely on getting them from food. They also need more arginine, niacin, and B6 than dogs do. Something formulated for a dog will simply fall short of what a cat needs, and in some cases the missing nutrients are ones cats genuinely can’t do without.
Do probiotics actually work for dogs and cats, or is it just hype?
The honest answer is: it depends. Probiotics can make a real difference for ongoing gut problems and may help with metabolic health in overweight animals. But they don’t tend to work well for sudden acute illness or serious organ damage, and using them in large amounts over a long time can actually unsettle the gut rather than help it. Effectiveness is also strain-specific and varies by species, age, and sex, so what helps one dog won’t automatically help another. That’s exactly why we use prebiotics rather than probiotics in Everypet Formula.
What does MSM actually do, and is it safe for pets?
MSM (methylsulfonylmethane) has been shown in clinical research to help with inflammation, joint and muscle pain, and oxidative stress, and it’s classed as generally recognised as safe (GRAS) at up to 4 grams a day in humans. It also has a solid history in animal research. We don’t yet have all the answers on the ideal dose for pets specifically, but its safety profile is well established and reassuring.
Is spirulina safe for dogs and cats, and does it offer real nutritional value?
Spirulina (Arthrospira platensis) is roughly 60-70% protein by dry weight, with all the essential amino acids dogs need, plus B vitamins, beta-carotene, and minerals. A 6-week trial in dogs and cats found it was well accepted with no significant side effects reported. It also brings antioxidant and anti-inflammatory properties to the table. The evidence is still building, but what we have so far on short-term safety looks genuinely solid.
Can prebiotics like FOS help with gut health in dogs?
Yes, and the research is pretty encouraging. FOS has been shown to boost helpful bacteria like bifidobacteria and lactobacilli, raise fecal butyrate, and reduce unwanted protein breakdown products such as indole and phenol. It also improved mineral digestibility and, in dogs with small intestinal bacterial overgrowth, helped bring bacterial counts back down. One thing worth knowing: the immune benefits, like increased fecal IgA, tend to build with longer use rather than showing up overnight.
Sources
- Nutritional needs and health outcomes of ageing cats and dogs: is it time for updated nutrient guidelines?
- Vitamin A concentrations in commercial foods for dogs and cats
- Nutritional Requirements of Small Animals – Management and Nutrition – Merck Veterinary Manual
- Vitamin-mineral supplements do not guarantee the minimum recommendations and may imply risks of mercury poisoning in dogs and cats
- Application of Probiotics in Cats and Dogs: Benefits and Mechanisms
- Gut Probiotics and Health of Dogs and Cats: Benefits, Applications, and Underlying Mechanisms
- Methylsulfonylmethane: Applications and Safety of a Novel Dietary Supplement
- Oral Palatability and Owners' Perception of the Effect of Increasing Amounts of Spirulina (Arthrospira platensis) in the Diet of a Cohort of Healthy Dogs and Cats
- Molecular assessment of the fecal microbiota in healthy cats and dogs before and during supplementation with fructo-oligosaccharides (FOS) and inulin using high-throughput 454-pyrosequencing
- Influence of dietary protein and fructooligosaccharides on fecal fermentative end-products, fecal bacterial populations and apparent total tract digestibility in dogs
- Effects of dietary supplementation of fructo-oligosaccharides on small intestinal bacterial overgrowth in dogs
- Fructooligosaccharides and Lactobacillus acidophilus modify gut microbial populations, total tract nutrient digestibilities and fecal protein catabolite concentrations in healthy adult dogs
- Short-chain fructooligosaccharides influence insulin sensitivity and gene expression of fat tissue in obese dogs
- Duration of Prebiotic Intake Is a Key-Factor for Diet-Induced Modulation of Immunity and Fecal Fermentation Products in Dogs
- Nutritional Requirements of Small Animals
- Vitamin-mineral supplements do not guarantee the minimum recommendations and may imply risks of mercury poisoning in dogs and cats