Our Approach
By Beryl Shuttleworth, BSc Hons Biochem Last reviewed: 2026-06-12 Some issues underlying a pet’s condition and health are related to what the pet eats. Typical kibble, raw or…
3 articles
By Beryl Shuttleworth, BSc Hons Biochem Last reviewed: 2026-06-12 Some issues underlying a pet’s condition and health are related to what the pet eats. Typical kibble, raw or…
Raw feeding delivers real digestibility gains that kibble’s heat processing destroys The research on raw meat-based diets is still building, but the digestibility numbers and gut microbiome shifts…
That “complete and balanced” label isn’t telling you everything The nutrition guidelines behind pet food labelling haven’t been meaningfully updated since 2006, and what’s printed on the bag…