Serenity Formula

R77.17R634.09 VAT included (if applicable)

A natural pet supplement with Tryptophan and Inositol

A blend of herbs, vitamins and minerals formulated to gently calm your pet in stressful situations, without causing drowsiness.

Use Serenity Formula if your pet:

  • is nervous (eg. at shows)
  • is afraid (eg. of thunderstorms)
  • is moving house or changing owners
  • is a rescue pet

Serenity Formula contains:

Brewer’s Yeast
Brewer’s yeast (Saccharomyces cerevisiae) is a yeast and is the source of various vitamins and minerals.

A precursor to the ‘happiness’ neurotransmitter, Serotonin.

Inositol, a vitamin-like molecule, plays a role in the action of Serotonin which is believed to act as a mood stabiliser.

Chamomile is a herb which soothes and calms.

Passion Flower
Passion Flower is approved by Germany’s Commission E for ‘nervous unrest’.

Animals deficient in Magnesium can show signs of nervousness, excitability and muscle tremors.

Analytical constituents:

  • Crude Protein (41%)
  • Crude Fibre (0.8%)
  • Crude Ash (7%)
  • Crude Oils and Fats (1.2%)
  • Moisture Content (2.4%)
  • Tryptophan (284 333 mg/kg)
  • Magnesium (1267 mg/kg)


Mix into your pet’s food or with a yummy treat

  • Small pets [ <10kg ]: 1/2 tsp
  • Average pets [ 10-20kg ]: 1 level tsp
  • Large pets [ 20-40kg ]: 1 heaped tsp (5g)
  • Giant breeds [ >40kg ]: 2 heaped tsps (10g)

Please take care:

  • Not for use during pregnancy or lactation.
  • Not to be used in conjunction with anti-depressant medication.
  • Store carefully as harmful to dogs in large quantities.
  • Discontinue immediately at any sign of adverse reaction.
  • This is a nutritional product and is not intended as a substitute for veterinary products or advice.

A 200g tub will last one large dog 40 days.

You can order online below. If you would prefer to buy from a store, find out where your closest one is.

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3 reviews for Serenity Formula

  1. Renske Verwey (verified owner)

    Like many dogs, our Coco is terrified of thunderstorms.
    We can give Serenity to him, even when the storm is already going and he is shivering, and it still calms him to the point of relaxation, not drugged, state. Within 10 minutes! He sleeps happily on his bed when he’s had his dosage. It makes for a much more peaceful home and friend. Thank you!

    • Beryl Shuttleworth

      Wow, thanks for that Renske! So pleased!!!!

  2. louisa lightfoot

    i have seen the difference over two weeks. My dog was constantly picking on the other dogs and dominating them. Now all the dogs are calm, sleeping on the verandah and no problems at all.

    • Beryl Shuttleworth

      Yay, Louisa! 🙂 (You made my day…)

  3. Nicolette

    When I first used the product I was very skeptical. However, within 15 minutes my pet was calm and relaxed but not drowsy. Its easy to use and easy to administrate to your pet.

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